Marketing tracking

Measure which ads and campaigns turn into real bookings. Paste your platform ids once — your public booking page fires the events automatically.

Before you start

Platform card on file under Settings → Billing — tracking setup is card-gated.

See it in action

See it

Tracking integrations for Google Ads, Analytics, Tag Manager, and Meta

Open Marketing → Tracking to connect each platform.

Connect a platform

1. Open Marketing → Tracking.
2. Tap a row: Google Ads, Google Analytics, Google Tag Manager, or Meta Pixel.
3. Paste the id (and Meta Conversions API token when you use CAPI — the token is write-only after save).
4. Save the sheet.
5. Confirm the row shows as connected / configured.

Ids ship in your public page HTML. You do not paste snippets into Profile by hand.

How this pairs with Analytics

• Analytics → Visits shows page traffic inside BookingLink.
• Tracking ids send events to Google / Meta so ad platforms can attribute conversions.
• Use both when you run paid campaigns — see Analytics dashboard.

Tips

• Wrong ids silently measure the wrong property — double-check before a big spend.
• Removing an id stops firing for that platform on the next public page load.
• Card-on-file is required before the setup sheets open.